That’s been our complaint with each iteration of these new Polaroid cameras, and at $2 per exposure, getting often blurry and over- or underexposed prints feels frustrating. But however much this revival pulled at our heartstrings with its nostalgic clunky shape and big red shutter button, the photographic results were unpredictable.
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A pared down version of previous attempts the OneStep+ and the OneStep 2, the Polaroid Now succeeds in analog simplicity, offering only the most basic controls plus a self-timer button and double exposure mode. The Polaroid Now is the best we’ve seen yet from the company again known as Polaroid (née Polaroid Originals née Impossible Project). We looked for cameras that are rated to let you shoot at least 100 photos with a set of batteries and gave extra points to those that were able to shoot many more than that before exhausting their power supply. Decent battery life: You should never have to bring more than one set of spare batteries when you take your instant camera out for the day.Creative controls: The simple, point-and-shoot fun of instant photos is great, but better instant cameras will also let you make minor adjustments to exposures, or even make multiple exposures on a single print to keep the experience fresh.
Reasonably priced film: No instant film is cheap, but if the price is significantly more than $1 a print, you have to get a really nice photo to warrant that kind of expense.And although sharing much of anything is a bit taboo these days, we still believe part of the allure of an instant camera is being able to pass it around, again, without much instruction, at any social gathering, even if that’s only among your smaller “quaranteam” these days. Easy to use: This should be a fun camera that can be enjoyed without much instruction or a big learning curve.
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